About

I’m based in London, work well remotely, and spend a lot of my time somewhere between digital delivery, web projects, content systems, IA, UX, automation and practical AI experiments.

I started in front-end development, which still shapes how I think. I care about whether something can actually be built, maintained, tested, explained and handed over without becoming someone else’s future headache.

This site is partly about that work, but it is also broader than that: games, films, side projects, notes, experiments, cooking, and the ideas that keep opening new tabs.

My brain has too many tabs open. That phrase started as a joke, but it has turned out to be a fairly accurate organising principle.

I like ideas that connect to other ideas. A website can lead into a content model, which turns into a question about information architecture, which becomes a reusable component, which somehow ends with a note about whether a game needs better feedback when somebody presses a button.

The useful part is not opening fewer tabs. It is giving them enough structure that the interesting ones become something real.

Professionally, I like helping unclear things become workable.

That can mean shaping scope, organising content, coordinating teams, improving workflows, testing details, writing useful documentation, or making sure handovers do not dissolve into fog.

The more formal version of this lives in the Work section. Here, the important bit is the throughline: I like making things easier to understand, easier to build, and easier to keep moving.

A lot of my current curiosity sits around AI, automation, content systems, analytics, and practical coding.

Not in a “replace everything with robots” way. More in a “can this remove the repetitive bits, tidy the handovers, and help people spend more time on the work that actually needs thought?” way.

That has led me into content workflows, structured data, PDF-to-document formatting, lightweight scripts, game experiments, and personal sites that slowly become small ecosystems.

I like games that give me too much to think about in the best possible way: city builders, strategy games, 4X games, resource trade-offs, little systems, and worlds that look calm until the bread supply chain catches fire.

I’m drawn to sci-fi, thrillers, horror, British weirdness, sharp dialogue, and stories with a good sense of tension.

I also like cooking, walking, and learning things in oddly specific bursts until they either become useful or turn into another tab.