Experience

Supporting early-stage digital and community-focused initiatives where delivery foundations are still being shaped.

Context: Supporting early-stage digital and community-focused initiatives where delivery foundations are still being shaped.
Objective: Define practical scope, governance, operational setup and clear launch pathways without adding unnecessary process overhead.
Approach: Coordinate stakeholders, clarify MVP and user-journey decisions, and produce delivery documentation including requirements notes, workflows, content checklists and prioritised backlogs.
Outcome: Improved planning clarity, reduced handover risk and created actionable next-step plans across active freelance engagements.

Supported a large-scale localisation and front-end delivery programme for a top-five consumer-electronics brand.

Context: Supported a large-scale localisation and front-end delivery programme for a top-five consumer-electronics brand.
Objective: Keep multi-market web updates moving smoothly from briefing through deployment ahead of a fixed keynote launch.
Approach: Worked with producers, graphic teams, translators, developers and QA; carried out first-stage PM reviews; and routed corrections back to the relevant teams.
Outcome: Helped keep simultaneous European-market updates moving toward launch with dependable review and handover loops.

Delivered complex WordPress-based platforms and tools for high-profile clients under NDA.

Context: Delivered complex WordPress-based platforms and tools for high-profile clients under NDA.
Objective: Improve planning clarity while sustaining delivery pace across multiple priorities.
Approach: Led planning, IA and UX inputs, stakeholder alignment and implementation coordination with cross-functional teams.
Outcome: Improved delivery consistency and helped transition teams toward more iterative, user-led workflows.

Led a company-wide DEI committee alongside delivery responsibilities.

Context: Led a company-wide DEI committee alongside delivery responsibilities.
Objective: Embed inclusive practice into team culture, policy and project-delivery behaviours.
Approach: Facilitated workshops, coordinated policy reviews and created practical implementation pathways.
Outcome: Strengthened inclusive delivery conversations across departments and hiring practices.

Supported complex digital ecosystems requiring clear structures and scalable content models.

Context: Supported complex digital ecosystems requiring clear structures and scalable content models.
Objective: Improve clarity of navigation, content hierarchy and decision-making during delivery.
Approach: Ran IA workshops, documented outputs and aligned teams on practical information structures.
Outcome: Reduced ambiguity in planning and strengthened cross-team understanding during build phases.

Built and supported WordPress projects in a fast-paced agency environment.

Context: Built and supported WordPress projects in a fast-paced agency environment.
Objective: Deliver maintainable, accessible websites that could be managed confidently after launch.
Approach: Developed modular themes, supported QA and applied semantic, accessibility and SEO best practice.
Outcome: Improved delivery quality and maintainability across client web builds.

Delivered bespoke websites with independent clients and design partners.

Context: Delivered bespoke websites with independent clients and design partners.
Objective: Translate business and design goals into clear scopes, delivery plans and build decisions.
Approach: Managed timelines, budgets and client communication while leading implementation and feedback loops.
Outcome: Delivered complete web projects with clearer decision trails and stronger client confidence.

Contributed to the redesign and build of a new traveller-engagement platform across an international web estate.

Context: Contributed to the redesign and build of a new traveller-engagement platform across an international web estate.
Objective: Improve delivery flow and maintain momentum across distributed resources.
Approach: Combined frontend development with development coordination, quality checks and stakeholder conversations on roadmap priorities.
Outcome: Strengthened the bridge between technical implementation, QA and distributed delivery planning.

Worked on legacy front-end products needing technical cleanup and better team rhythms.

Context: Worked on legacy front-end products needing technical cleanup and better team rhythms.
Objective: Improve delivery quality and support more structured prioritisation.
Approach: Refactored legacy JavaScript and introduced agile working rituals with product teams.
Outcome: Improved maintainability and created a clearer delivery framework for incoming work.

Delivered fundraising digital experiences across a high-impact charity environment.

Context: Delivered fundraising digital experiences across a high-impact charity environment.
Objective: Improve site quality, accessibility and delivery practices across teams.
Approach: Built campaign microsites, led image and performance audits, and facilitated agile ceremonies as a trained Scrum Master.
Outcome: Supported more consistent delivery and improved quality foundations across the estate.

Delivered bespoke client websites across varied sectors and requirements.

Context: Delivered bespoke client websites across varied sectors and requirements.
Objective: Build reliable websites with a strong baseline for performance, SEO and measurement.
Approach: Managed client communication, delivered implementation and supported iterative improvements after launch.
Outcome: Established solid delivery habits around quality, visibility and ongoing optimisation.

Worked in complex, resource-constrained environments requiring flexible delivery support.

Context: Worked in complex, resource-constrained environments requiring flexible delivery support.
Objective: Deliver technical and operational support while coordinating community initiatives.
Approach: Managed logistics, communication, technical tasks and outreach coordination.
Outcome: Built strong foundations in ownership, adaptability and practical problem-solving under pressure.

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